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Rose & Thorne Support Essential Workers By Providing Free Bras

Rose & Thorne White Plus-Sized Bra Passed between hands for Essential Services Workers. Text reads: Nominate an Essential Services Worker

Rose & Thorne supports essential workers with free bras in New Zealand in Alert Level 4 and Alert Level 3 during the Covid-19 pandemic.

The COVID-19 pandemic has brought the world virtually to a standstill, and during the level 4 lockdown, New Zealand was no exception. The streets were quiet, shops had closed their doors, and everyone was staying within the bubble of their own homes. That's all except for our essential workers, who headed out each day, facing exposure to the virus, to keep us safe, fed, and healthy.

We wanted to say THANK YOU to the Essential Services Workers going above and beyond for our communities at this time. We set up a campaign encouraging the friends and family of Essential Services Workers (both in New Zealand and internationally) to nominate those in our communities doing essential work during the lockdown.

To show our gratitude, we gave away a $50 Rose & Thorne voucher to a nominated Essential Services Worker every single day New Zealand was in lockdown levels 3 and 4. Winners were announced daily, and in total, we gave out $1800 in Rose & Thorne vouchers to some very worthy winners including nurses, supermarket workers, home care assistants, doctors, transport operators, and many more.

Our winners are below - thank you, thank you, thank you each and every one of you.

Debbie Jolley, Aimee Humby, Claire Collier, Natasha Parry, Becky Abbott, Kirsty Burnett, Carole Pedersen, Gillian Slack, Dani Millar, Sara Davis, Claudia Chaplin, Louisa Macdonald, Bernie Coleman, Suzanne Phillips, Hali Mangu, Paula Thwaites, Sharon Cox, Maire Dineen, Anna Simmons, Ellen Farrow, Karen An Lyndon Gordon, Kelly Can Niekerk, Shelly Flintoft, Debbie Giles, Hayley Cox, Stephanie George, Anouska Riosa, Amie Kirkland, Natasha Darby, Arianna Matsis, Chloe Smith, Danielle Jones, Bethany Brown, Nicola Jamie Brown, Andrea Reiley, Megan Barnes, Jocelyn Rachelle, Sharlene McCleary.

All winners have been notified via Facebook


At Rose & Thorne we're on a mission to be the everyday bra brand for the everyday woman. Our Active Bras support women, like Essential Workers, who are always on the move. Our Essential Basics is your everyday go-to range.

Our comfortable bras are affordable and designed here in New Zealand by real women, for real women. Always.

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