When we set out to build this brand, we set out to solve a problem. We knew that buying bras could not only be costly, time consuming and often uncomfortable for many women, but that all too often women ended up with a badly fitting bra. So, we set out to change the entire experience.
Bras designed for the different women we are and the different lives we live. The tools to help you get a great fit for your body. Bras for all shapes and sizes. Bras that fit beautifully.
Comfortable bras start with good shape. When that’s right, style can follow – and looking totally gorgeous can still feel fabulous. That’s why, at Rose & Thorne, everything we make is designed to give you the most comfortable bra experience you’ve ever had. We always design and test our bras with real women, going about their everyday life. Mums, policewomen, nurses, office workers, Grandmas, farmers, you name it. Our support and forgiving fit technologies have their origins with these busy customers. They taught us just how much women’s bodies change throughout their lives and how rarely any of us go for regular bra fittings. The breadth or our range, and our support and forgiving fit technologies were all designed to help. If your body shifts a wee bit, your bra can still look and feel great. If it shifts a lot we have lots of other shapes and sizes to support you, too.
All of our designers are also known as Bra Gurus. Rose & Thorne Bra Gurus spend a lot of time with helping women, transforming their bra-wearing experience and listening for insights which get incorporated it into shape designs. They are also some of the top talent in the world of fashion lingerie – having designed brands such as Stella McCartney and Elle MacPherson Intimates. With Rose & Thorne you can get the latest fashion styles without sacrificing anything in comfort because our designers get the shape right first.
All Rose & Thorne bras are designed to make you look fantastic and feel more comfortable than ever. But always without an enormous price tag. We never skimp on the quality of the design. Our designers have created designs for Elle McPherson, and Stella McCartney. They know bras and they know fashion. But we do know how to manage good cost efficient quality production. We work super closely with our factory and supply lines to streamline all costs to give you designer bras – but at half the cost. It’s part of our mission to make great bras more accessible for everyone.
Bras without compromise must be comfortable, affordable, and desirable. For women of all shapes and sizes, we have made sure that there is a Rose & Thorne bra that will make you look amazing and feel fantastic without leaving a giant hole in your purse. Gorgeous fabrics, lots of new releases, and a super lovely range, from sensible and sweet to downright sexy. And because our iconic shapes never change, you can confidently buy bra after bra safe in the knowledge that your next bra will be as comfortable as the last.