We're still packing orders through NZ's lockdown - there may be slight delays until restrictions ease.

About us

When we set out to build this brand, we set out to solve a problem. We knew that buying bras could not only be costly, time consuming and often uncomfortable for many women, but that all too often women ended up with a badly fitting bra. So, we set out to change the entire experience.

Bras designed for the different women we are and the different lives we live. The tools to help you get a great fit for your body. Bras for all shapes and sizes. Bras that fit beautifully.

 

Comfortable

Comfortable bras start with good shape. When that’s right, style can follow – and looking totally gorgeous can still feel fabulous. That’s why, at Rose & Thorne, everything we make is designed to give you the most comfortable bra experience you’ve ever had. We always design and test our bras with real women, going about their everyday life. Mums, policewomen, nurses, office workers, Grandmas, farmers, you name it. Our support and forgiving fit technologies have their origins with these busy customers. They taught us just how much women’s bodies change throughout their lives and how rarely any of us go for regular bra fittings. The breadth or our range, and our support and forgiving fit technologies were all designed to help. If your body shifts a wee bit, your bra can still look and feel great. If it shifts a lot we have lots of other shapes and sizes to support you, too.

 

Style

All of our designers are also known as Bra Gurus. Rose & Thorne Bra Gurus spend a lot of time with helping women, transforming their bra-wearing experience and listening for insights which get incorporated it into shape designs. They are also some of the top talent in the world of fashion lingerie – having designed brands such as Stella McCartney and Elle MacPherson Intimates. With Rose & Thorne you can get the latest fashion styles without sacrificing anything in comfort because our designers get the shape right first.

 

Afforable quality

All Rose & Thorne bras are designed to make you look fantastic and feel more comfortable than ever. But always without an enormous price tag. We never skimp on the quality of the design. Our designers have created designs for Elle McPherson, and Stella McCartney. They know bras and they know fashion. But we do know how to manage good cost efficient quality production. We work super closely with our factory and supply lines to streamline all costs to give you designer bras – but at half the cost. It’s part of our mission to make great bras more accessible for everyone.

 

Gorgeous bras

Bras without compromise must be comfortable, affordable, and desirable. For women of all shapes and sizes, we have made sure that there is a Rose & Thorne bra that will make you look amazing and feel fantastic without leaving a giant hole in your purse. Gorgeous fabrics, lots of new releases, and a super lovely range, from sensible and sweet to downright sexy. And because our iconic shapes never change, you can confidently buy bra after bra safe in the knowledge that your next bra will be as comfortable as the last.

 

“Our passion is lingerie. We live to make bras and briefs that are ultra-comfortable, ridiculously affordable, easy to buy, and gorgeous.

Meet the team

Rose & Thorne is made up of a pretty small, talented and super passionate group of people! Some of them you would have met before, and some prefer to work out of the limelight; but each one is totally fabulous. We wanted to shine a light on everyone who is part of our team so you can understand more about who we are and why we are choosing to do what we do! So we asked our lovely team to share a few insights into their jobs, inspirations and daily life. Check back often because we will update this page as the seasons change! Have a question for one of our team? Get in touch with us...

Kelley McNabb
Design Manager

My role with Rose & Thorne is... To create the product. Work out the colour palette for each season. Know our customers likes and dislikes anything that needs doing

When I'm not here you will find me.... In my gardern, on the side of a bmx track supporting my kids, at rugby or at the art gallery.

I am inspired by... The world around me. From a rickety old fence post to a vintage dress. There is colour and shape everywhere.

Carleen Boyd
Planning Manager

I love working for Rose & Thorne because...I get to be directly involved in most facets of the business and there is a ton of variety in each day

When I'm not here you will find me.... spending time with my family and/or working on my latest craft project which currently involves gathering tiles to mosaic an outdoor table

An average Rose & Thorne day for me can involve picking a website order to planning our stock for the next 6months….huge variety which I love :)

 

Stefan Preston
Executive Chairman

My role with Rose & Thorne is... - Co-founder and general business guy. I look after Finance, Strategy, IT and Business Development

I love working for Rose & Thorne because...to us its more than a job - we are on a mission to change things for the better.

I firmly believe.... in designing every aspect of our company around the insights we observe with our customers. We all spend time with customers and all contribute to the design of every aspect of the company.

I am inspired by... people who are not afraid to do things differently and adhere to their own set of principles

Paul Wong
Production Manager

My role with Rose & Thorne is... I communicate the needs from our design team to our partners at the manufacturing side of things to get the best quality of product delivered to you - our happy customer on time.

I love working for Rose & Thorne because... I know we can give people love and joy from our Kiwi spirit and creative products!

When I'm not here you will find me.... in my email inbox replying to all the important emails I get 24/7 around the clock wherever I am.

Rose & Thorne is... something that you can trust to give you what you need.

Sue Dunmore
Managing Director

When I'm not here you will find me chasing around after my two very active daughters. Both are keen horsewomen and skiers so my role as mum changes depending on the sport. I change from being the truck driver and groom to gear cleaner and support person after all this is over you'll find me relaxing with a nice glass of wine in my hand!!

I am inspired daily by…. all the amazing feedback we've received from our customers it is very humbling...

An average Rose & Thorne day for me...not average!!!

There is nothing average about us, crazy busy, manic, hilarious, hot in summer, freezing in winter but definitely not average. One day maybe I'll find out what average is.....I come to work thinking OK today I've got this this and this to do and the next minute I'm doing a million others !! An average day at Rose and Thorne is awesome.